Subscription Content

Seven out of ten respondents answer negatively when asked if they would pay and continue to read their preferred news websites if they were to become subscription-based from tomorrow morning –“definitely not” say 46.5%, “probably not” say 23.5%. 26% of the sample responded positively, with 19.5% saying “probably yes” and 6.5% “definitely yes”. The response “don’t know/no answer” is chosen by 4%.

A similar percentage as those who do not intend to continue reading the websites from which they obtain their news if they become subscription-based say that the public should not have to pay for the journalistic content they consume (68%). At the same time, the majority of the sample (74.5%) responded that news websites should derive their revenues from advertising, when the question is raised in contrast to subscriptions.