Factors Increasing Trust in Journalism

Exploring possible factors that would contribute to increasing public trust in journalism, the survey posed to the participants, in the form of a dilemma, the question of whether the highest possible professional integrity on the part of journalists is enough to regain trust in journalism or whether it is enough for this purpose to be free of any interference with their work.

Given the opportunity to evaluate what would contribute most to increasing trust, scoring from 1 to 5, where 1 means that journalistic integrity is sufficient and 5 means that the absence of interference is sufficient, respondents choose, at 48%, the second pole. 26.5% place themselves in the middle, while 19.5% consider that the highest possible journalistic integrity is sufficient.